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Has Bond always worn OMEGA?

Ever since the release of Dr. No in 1962, James Bond has both thrilled us and gained our admiration – as have his many watches. Seiko, Hamilton, Rolex, Breitling, and Heuer (as TAG Heuer was then known) have all graced the wrist of the world’s favourite British spy. However, this came to an end in 1995 when GoldenEye marked a new era for 007’s horological tastes.

The Rolex Submariner Ref. 16610 worn by Timothy Dalton in The Living Daylights (1989) marked the final time that Bond would vary his watch choice. In the film to follow, GoldenEye, Pierce Brosnan wore a quartz OMEGA Seamaster Professional (Reference 2541.80). From this moment forth, Swiss watch manufacture OMEGA became the only brand to appear on the secret agent’s wrist.

The Seamaster made such an impression that it has remained the ultimate Bond watch to this day.  Following its production, GoldenEye’s costume designer Lindy Hemming disclosed: ‘I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear this watch’. It appears that Hemming was right. So without further ado, it’s time to explore every one of the Seamaster models (along with their bizarre fictitious powers engineered by Q) worn by Bond.

The history of the Seamaster

The Seamaster line’s watches have seen numerous changes across the decades. This ranges from manual and automatic winding to quartz editions, like the first OMEGA Bond watch. There have also been numerous variations in colour, bracelet, and case sizes over the years. However, the majority feature a stainless-steel case, screw-in crown, and luminous hands. It is no wonder that the smart, pragmatic diver’s watch became the ideal action piece for Mr. Bond.

OMEGA’s longest-running line still in production does indeed have a naval history. Launched in 1948, it takes inspiration from designs made for the British Navy in the Second World War. Over the course of the war, the Ministry of Defence ordered over 110,000 of its reliable water-resistant watches. These laid down a blueprint for the Seamaster line. The first Seamasters featured a rubber (rather than steel or lead) O-ring gasket and were principally created for use in submarines, as diving was not yet a popular sport. An O-ring gasket, for those who don’t know, is a circular-looped mechanism that creates a barrier by sealing two surfaces. Thanks to this, the watch initially achieved 60 m water-resistance.

The first OMEGA Seamaster watches

A military background

In 1957, OMEGA released a powerful new trio of watches: the Speedmaster, the lesser-known Railmaster, and, most importantly for us, the Seamaster 300, which now reached 200 m water-resistance. Between 1967 and 1971, the British Royal Navy and the Army again made use of the model, and a screw-down crown also was added.

1957 – The professional watches by OMEGA: the SpeedmasterSeamaster 300 and railmaster.

Following this, the OMEGA Seamaster Professional Diver 300M was released to the public in 1993. It was this quartz-powered watch that could be seen on the wrist of Brosnan in GoldenEye two years later. The model’s popularity surged, and the model’s success has not looked back since. Furthermore, the Seamaster Diver 300M watches were revamped in 2018 to mark 25 years since the model’s release and have also proved to be a hit. The 42 mm models showcase brightly coloured ceramic bezels with white enamel or Ceragold diving scales. While still equipped with the line’s hallmark details, the updated versions now feature raised Super-LumiNova-filled indices and reshaped skeleton hands. Additionally, another notable update comes in the form of a conical-shaped helium escape valve.

GoldenEye – 1995 

The 41 mm steel OMEGA Seamaster Professional 300M Quartz (Reference 2541.80.00), which famously saw a helium valve serve as a laser cutter in the film, also had some real-life (much safer) perks, too. The sporty-looking quartz model has a battery life of 42 months, integrating an end-of-battery-life indicator as well as a date window at 3 o’clock. Thanks to the helium escape valve and screw-in crown, the model is water-resistant to 300 m. Luminescent hands plus an anti-reflective, scratch-resistant domed sapphire crystal had Bond ready to take on Auric Goldfinger any time. However, he was also ready to charm his way from Russia to Monte Carlo thanks to the timepiece’s suave blue dial with the collection’s original wave pattern.

Tomorrow Never Dies – 1997
The World is Not Enough – 1999
Die Another Day – 2002 

The OMEGA Seamaster Professional 300M (Ref. 2531.80.00) that appeared in Tomorrow Never Dies would remain with Bond for the next three films. While featuring the same dial and design details as the quartz watch worn by Brosnan in 1995, this timepiece is a self-winding chronometer with a rhodium-plated finish.

It is powered by the calibre OMEGA 1120 and equipped with a 44-hour power reserve. Once again, the watch features a screw-in crown, helium escape valve and date window at 3 o’clock. Of course, the model’s appearance didn’t only cause an explosion in the watch world – in the 1997 and 2002 movies, it saved the day for Bond, acting as a remote bomb detonator.

Casino Royale – 2006 

2006 brought not only a change in actors, but also in watches. Not one, but two Seamaster models are seen on Daniel Craig in Casino Royale. Both are disappointingly gadget-free, but that’s not to say that the new James Bond wasn’t well-equipped. The 41 mm steel OMEGA Seamaster Professional 300M Co-Axial chronometer (Ref. 2220.80.00) is powered by the Co-Axial Calibre 2500.

Thankfully, 007 was able to work around-the-clock thanks to its 48-hour reserve. Its rhodium-plated escapement, which was first introduced back in 1999, reduces friction in the movement. This of course results in long-term chronometric high performance. Furthermore, the watch’s smart blue dial is complemented with a matching unidirectional rotating bezel. Notably, Le Chiffe (Mads Mikkelsen), one of the most formidable Bond villains to date, sits across from Bond in Casino Royale sporting his blood-weeping eye. Evidently a horology fan himself, Le Chiffe wears a steel Longines Evidenza Chronograph with a suitably sultry black dial. He wouldn’t be the only one to be impressed by Bond’s watch of choice. Bond’s beau throughout the film, Vesper Lynd, famously stereotypes Bond as one of those ‘former SAS types with easy smiles and expensive watches’, enquiring of his watch, ‘Rolex?’. ’OMEGA’, he replies coolly. ‘Beautiful’, she concedes.

Another model from the collection, first introduced in 2005, also gets a look-in. The steel OMEGA Seamaster Professional Planet Ocean chronometer (Ref. 2900.50.91) comes on a black rubber strap and measures a sizable 45.5 mm. Showcasing a black dial and matching unidirectional rotating bezel, the timepiece is hard to miss, no matter how action-packed things get. Bond is certainly ready snoop around Le Chiffe’s yacht thanks to its 600 m water-resistance. Once again, it uses the self-winding Co-Axial calibre 2500. Co-Axial calibres quickly appear to be something of a must for the secret agent.

Quantum of Solace – 2008 

Admittedly Quantum of Solace just didn’t quite cut it for many Bond fans, but at least he donned a decent watch, the OMEGA Seamaster Professional Planet Ocean 600M (Ref. 2201.50.00). The model is smaller than its sibling in Casino Royale, measuring 42 mm, and comes on a stainless-steel bracelet. Like its counterpart, the watch features a scratch-resistant, anti-reflective sapphire crystal, a black dial and matching bezel, plus a date window at the 3 o’clock. The Co-Axial calibre 2500 powers the certified chronometer.

Skyfall – 2012 

A memorable moment for watch aficionados has to be the sight of James Bond sporting the OMEGA Seamaster Planet Ocean 600M OMEGA Co-Axial 42mm (Ref. as he hijacks and drives a military tank. The 42 mm steel watch with a black dial and bezel offers the same features as the two Planet Ocean models we have already seen.

However, powering this version is the OMEGA Co-Axial calibre 8500 – an upgraded version of the Co-Axial calibre 2500. The movement integrates a free sprung-balance, two barrels mounted in series, and automatic winding in both directions. The brand’s iconic Geneva waves in arabesque decorate the movement’s bridges and oscillating mass. The wearer can admire this via the open caseback.

Bond is always ready to look sophisticated in a Saville Row suit, and in Skyfall he switches up his Planet Ocean for the OMEGA Seamaster Aqua Terra 150M (Ref. for a meeting with M. The Aqua Terra sunbrushed, lacquered dials evoke the wooden decks on luxury sailboats thanks to the vertical lined Teak Concept pattern. The 41.5 mm stainless-steel case again houses the notably shockproof OMEGA Master Co-Axial calibre 8500, featuring the same qualities as the OMEGA Seamaster Planet Ocean 600M OMEGA Co-Axial 42mm (Ref. However, the calibre is resistant to magnetic fields greater than 15,000 gauss (hence its ‘Master’ status). Again, the wearer can admire the movement through the transparent caseback.

In case the audience hasn’t had enough OMEGA moments for one film, the most observant viewers will have noticed that the London Underground chase scene sees villain Raoul Silva (played by Tiago Rodriguez) conveniently cruise past some OMEGA advertising for an OMEGA Seamaster Planet Ocean and an OMEGA Seamaster Aqua Terra.

Spectre – 2015 

In 2015’s Spectre, the secret agent sticks with the more dressy Aqua Terra in one of the opening scenes, as he takes his aim from a rooftop in Mexico. The OMEGA Seamaster Aqua Terra (Ref. is a third-generation edition that holds the ‘Master Co-Axial’ status. Disappointingly, it is no longer in production. The blue-dial version of the stainless-steel watch saw the removal of the date window and the addition of a centre-link bracelet. When presented with it by Q, an unimpressed Bond asks, ‘Does it do anything?’, to which Q smoothly replies, ‘It tells the time – might help with your punctuality issues’.

Keeping it old school

Later, Léa Seydoux, who plays the irresistible Dr. Madeleine Swann, perches on top of a trapped Bond and subtly takes his watch, before activating its grenade function and saving the day. That model is the OMEGA Seamaster 300 (Ref. The edition is in fact an updated interpretation of the original 1957 Seamaster 300 model. Presented in a 41 mm stainless-steel case, the timepiece is unique in many ways. For one thing, it has a black ceramic bi-directional bezel ring, featuring a 12-hour scale in Liquidmetal. The rhodium-plated hands have a vintage blue coating of Super-Luminova and the watch also displays the brand’s ‘lollipop’ central seconds hands.

It comes with a 5-stripe black and grey NATO strap – otherwise known as the James Bond NATO Strap. In a new first, the exact model is also available to the public, with 7,007 models having been made. Driving the watch is the highly innovative OMEGA Master Co-Axial calibre 8400, which, like the calibre 8500, is resistant to magnetic forces up to 15,000 gauss. It has a 60-hour power reserve and is water-resistant to 300 m.

Finally, showcased alongside Bond’s chic black leather driving gloves as he revs the engine, we see a flash of a mystery watch… Some believe it to be the vintage OMEGA Chronograph Caliber 321 (Ref. ST 101.010). If this article has got you feeling like 007, why not do some watch-spotting for yourself and see if you can be the one to save the day and solve the mystery?

No Time To Die – 2021

Last but not least, we are finally able to watch Craig’s final stint as Bond in October 2021. Surprisingly, despite his love for the OMEGA Seamaster Aqua Terra models, he wears the Seamaster Diver 300M “007” Edition. What’s more, he helped to design it. Presented on a mesh bracelet or NATO strap, the 42 mm model uses Grade 2 Titanium. By contrast, the unidirectional rotating bezel ring and dial are made from brown aluminium. Super-LumiNova ensures that the watch’s indices, hands and diving scale are visible 24/7 – ;et’s see if Bond benefits from it in the movie.


The timepiece is powered by the brand’s Co-Axial Master Chronometer 8806. The self-winding movement has a 55-hour power reserve. Already available in OMEGA boutiques, the timepiece costs 9,000 euros presented on the titanium bracelet, or 7,900 euros presented on the dark brown, grey and beige NATO strap.

GoldenEye, 1995:
OMEGA Seamaster Professional 300M Quartz – Ref. 2541.80.00

Tomorrow Never Dies, 1997,
The World is Not Enough, 1999,
Die Another Day, 2002:
OMEGA Seamaster Professional 300M – Ref. 2531.80.00

Casino Royale, 2006:
OMEGA Seamaster Professional Planet Ocean – Ref.
OMEGA Seamaster Professional Planet Ocean chronometer – Ref. 2900.50.91

Quantum of Solace – 2008:
OMEGA Seamaster Professional Planet Ocean 600M – Ref. 2201.50.00

Skyfall – 2012:
OMEGA Seamaster Planet Ocean 600M OMEGA Co-Axial 42mm – Ref.
OMEGA Seamaster Aqua Terra – Ref.

Spectre – 2015:
OMEGA Planet Ocean for the OMEGA Seamaster Aqua Terra 150M – Ref.
OMEGA Seamaster 300 – Ref.

No Time To Die – 2020:
OMEGA Seamaster Diver 300M “007” Edition – Ref.


 James Bond Concert
Kungliga Musikhögskolan Stockholm

Omega Seamaster with James Bond 007,  1995-2022

The name is Seamaster, Omega Seamaster. And while this one doesn’t need to be shaken nor stirred, the love story between Omega and James Bond 007 is a long one,
and they’re celebrating two decades of loyal service. Spectre, mr. Bond’s latest adventure will be released on Monday 26th of October – and stay tuned, because on this
exact day, we’ll have a very special feature on Monochrome, for your eyes only, with the brand new Omega Seamaster 300 Spectre Edition and a very specific
Aston Martin DB5! For now, let’s have a look back in the past to re-discover all the Omega Seamaster models that James Bond used in the 007 movies.

1995 – Goldeneye

James Bond has worn watches by Omega since 1995’s Goldeneye. In that film, Bond, played by Pierce Brosnan, wears a watch with a remote detonator for bombs and a laser beam to help him escape from an armored train.
 This Omega Seamaster Professional featured a blue dial and quartz caliber – Ref. 2541.80. The watch was launched by the Swatch Group in 1993 as a professional diving watch that was water-resistant up to 300 meters


James Bond Omega Seamaster  he Omega Seamaster, a deep diving watch. The second crown (at 10 o'clock) is a Helium release valve to allow helium out of the watch after wearing the watch in a diving bell with an atmosphere rich in helium. The watch is similar to that shown in recent James Bond films, in which this valve is transformed into improbable hidden gadgets

Omega has been associated with James Bond movies since 1995. That year, Pierce Brosnan took over the role of James Bond and wore the Omega Seamaster Quartz Professional in the movie GoldenEye. In all later films, Brosnan wore an Omega Seamaster Professional Chronometer (model 2531.80.00). The producers wanted to update the image of the fictional "super-spy" to a more distinctly sophisticated "Euro" look.

James Bond Omega watches from Bond movies 


Omega Seamaster 300 - Goldeneye 007 James Bond - 1995

1997 – Tomorrow Never Dies

In Tomorrow Never Dies, Bond opts for a Seamaster Professional with an automatic caliber. The watch actually saves his life with an integrated detonator. Design-wise, it’s the exact same
watch as the previous one, with a blue dial with wave pattern, a blue dive bezel with aluminum insert and the helium valve at 10. The movement is now an automatic Calibre 1120.
Watch ref. 2531.80, with a chronometer COSC certification.

Omega Seamaster - Tomorrow Never Dies James Bond 007 - 1997

1999 – The World Is Not Enough

The watch itself doesn’t change in the 1999 movie, The World Is Not Enough. James Bond is still using the Omega Seamaster 300 Ref. 2531.80 with automatic movement. But as always,
the watch features gadgets. In the bezel hides a wire with a grappling hook. Bond takes aim for a secure target. With the press of a button the hook flies from the crown and the bezel whirls at lightning
speed. Once the grappling hook is firmly anchored, the bezel begins turning in the opposite direction, lifting 007 out of the avalanche.

Omega Seamaster - The World is Not Enough James Bond 007 - 1999

2002 – Die Another Day

In this movie from 2002, we found back the Omega Seamaster 300 Ref. 2531.80 with automatic movement. Not technical nor visual updates. Gadget-wise, of course the work of Q is different. 
Bond must face off against industrial giant Gustav Graves, a villain working on a satellite weapon. Bond’s watch features a remote detonator in place of the helium valve, which is operated by turning the bezel.
The British secret agent could also activate a laser from the crown of the watch.

Omega Seamaster - Die Another Day James Bond 007 - 2002

Omega also introduced a limited edition of the Seamaster 300 prior the movie (a watch that is not worn by Bond). It became regular to have a watch before the movie and an another one for the movies. Thus, to mark the 40th anniversary of agent 007’s first appearance on the screen and the release of Die Another Day, we have this special watch with a dial sporting the 007 gun logo.
The watch is technically the same, with the chronometer automatic movement.

Omega Seamaster - limited edition - Die Another Day James Bond 007 - 2002


2006 – Casino Royale

New actor, new style, no more gadget, different watch but still an Omega Seamaster. The honor is safe. For Casino Royale, Daniel Craig (the new 007) uses 2 different watches.
The first one is the upgraded edition of the Omega Seamaster 300 seen previously but now with a co-axial movement – watch ref. 222.80.00. However, besides this new engine, t
he look is the same, with the blue waves dial, the same bracelet, same case, same bezel.

Omega Seamaster - Casino Royale James Bond 007 - 2006

However, Daniel Craig also relies on the brand new (at that time) Seamaster Planet Ocean measuring 45.5 mm in diameter. It also contains an Omega Caliber 2500 with co-axial escapement.
Water-resistant to 600 meters, it allows Bond to get into even more dangerous situations — including underwater — and get back out again. It can be seen in the first part of the movie
before making way for the Seamaster 300.

Omega Seamaster - limited edition - Casino Royale James Bond 007 - 2006

2008 – Quantum of Solace

Bond ceased wearing a blue Omega Seamaster Professional in 2008, when Craig’s next Bond film, Quantum of Solace, hit theaters. Britain’s most famous secret agent wore a Seamaster Planet Ocean
in that film instead. This 42-mm watch is somewhat smaller than the Planet Ocean seen in Casino Royale. The watch’s design is reminiscent of the Seamaster watches from the 1960s.

Omega Seamaster - Quantum of Solace James Bond 007 - 2008

Omega introduced another model prior to the release of the film, a limited edition with a honeycomb pattern on the dial.
 It featured this special dial, a different caseback and the film title on the dial.

Omega Seamaster - limited edition - Quantum of Solace James Bond 007 - 2008

The return of an icon: James Bond in «Quantum of Solace»

Daniel Craig as James Bond – The Omega Seamaster Planet Ocean 600m Co-Axial Chronometer with a black dial and the Omega Seamaster Planet Ocean 600m «Quantum of Solace» Limited Edition watch.

James Bond and a limited edition Seamaster: worth the wait!

The patience of Bond fans and aficionados of great timepieces will soon be rewarded. Omega is releasing the Omega Seamaster Planet Ocean 600m «Quantum of Solace» Limited Edition watch in line with the latest film in the franchise. «Quantum of Solace», produced by Michael G. Wilson and Barbara Broccoli for EON Productions and directed by Marc Forster, will be released internationally in November 2008 with Daniel Craig reprising his role as James Bond.

The Omega Seamaster Planet Ocean 600m «Quantum of Solace» Limited Edition watch.

The «Quantum of Solace» watch has all the features which have made the Seamaster Planet Ocean one of the world’s most popular timepieces: features include Omega’s calibre 2500 self-winding chronometer movement fitted with the revolutionary Co-Axial Escapement, which reduces friction while offering better accuracy over time, and it has a power reserve of 48 hours. A free sprung balance further increases its precision. The «Quantum of Solace» watch is perfectly designed for diving: it is water resistant to a depth of 600 metres (2000 feet) and has both a helium escape valve and a unidirectional rotating bezel.

A watch with its own personality

The Omega Seamaster Planet Ocean 600m «Quantum of Solace» also has some unique details distinguishing it from other Bond watches which give it a personality all of its own: it has a black dial whose textured surface is reminiscent of the grip of Bond’s trademark Walther PPK.

The «Quantum of Solace» Limited Edition features white Super-LumiNova on its indexes and hands; the words «Quantum of Solace» are discreetly laser-engraved on the inside of its sapphire crystal. The Omega name and logo and the Arabic numerals are applied on the dial. The blood red tip of the seconds hand and the Seamaster logo present a stark contrast to the black dial. The watch being released in a limited edition of 5,007 pieces.

Undeniably James Bond

This is undeniably a James Bond watch: a 007 logo is engraved on the buckle of the stainless steel bracelet. Another 007 logo appears on the caseback which also features the engraved words «Planet Ocean Limited Edition» whose black chromium treatment recalls the colour of the black dial. On the caseback is the limited edition number (0000/5007).

The Omega Seamaster Planet Ocean 600m «Quantum of Solace» Limited Edition, 45.5mm is delivered in an elegant black presentation box whose texture reflects the watch’s dial. The inside of the presentation box proudly announces its lineage with the words, «Quantum of Solace».

James Bond’s new watch in «Quantum of Solace»

«I’m motivated by my duty.»

When Daniel Craig reprises his role as James Bond in «Quantum of Solace», he will be wearing an Omega Seamaster Planet Ocean 600m Co-Axial Chronometer with a black dial. Bond fans and Omega enthusiasts will know that 007 has been wearing Seamasters featuring blue dials since 1995 so the black watch face on the Seamaster Planet Ocean in «Quantum of Solace» marks a departure for James Bond.

The Omega Seamaster Planet Ocean 600m Co-Axial Chronometer with a black dial.

James Bond’s choice

For «Quantum of Solace», Bond’s choice is the steel on steel Seamaster Planet Ocean 600m Co-Axial Chronometer, whose design features can be traced directly back to the classic Seamasters of the 1950s. Inside the case it’s a different story: the watch is driven by the Omega Co-Axial calibre 2500 whose revolutionary Co-Axial Escapement and free sprung balance deliver long-term stability and precision and dramatically reduce the need for servicing. The hands and indexes have been treated with SuperLumiNova and are legible in all lights and conditions and offer a stark contrast to the matte black surface of the dial. Even the sweep of the luminous orange-tipped seconds hand can easily be read in the dark. There are Arabic numerals at 12, 6, and 9 o’clock with a date window is located at the 3 o’clock position on the dial.

A professional divers’ watch

A professional divers’ watch, the Seamaster Planet Ocean 600m Co-Axial Chronometer is equipped with a helium escape valve and a unidirectional rotating bezel. The stainless steel bracelet features a diver’s clasp which allows its length to be extended to fit around a wetsuit. As its name suggests, the Planet Ocean 600m is water resistant to a depth of 600 metres (2000 feet).

A proud member of the Seamaster family

The Seahorse medallion featured on the COSC-certified chronometer’s screw-in case back makes a strong visual statement about its association with the sea and its proud membership in the Omega Seamaster family.




2012 – Skyfall

Omega released a limited-edition Planet Ocean just in time for 2012′s Skyfall. It is water-resistant to 600 meters and features a helium outlet valve and a unidirectional rotating ceramic bezel.
The 007 logo sits atop the dial at the 7 o’clock position and on the stainless steel clasp.
This Bond watch is powered by Caliber 8507 with a co-axial escapement, silicon spirals and a certified chronometer.
A sapphire glass caseback offers a view of both the movement and the rotor, which features a “Skyfall 007” engraving.

Omega Seamaster - Skyfall James Bond 007 - 2012

2015 – Spectre

For the latest installment of James Bond, 2015’s Spectre, Omega decided to have 2 watches. The first one is a limited edition released prior to the launch of the movie. It is based on the
Omega Seamaster AquaTerra 150m and it features the new antimagnetic movement and a specific dial and set of hands.
The Omega Seamaster Aqua Terra 150m Master Co-Axial Limited Edition James Bond 007 Spectre won’t appear in the movie, as we know know that the secret agent will wear something even cooler.


For Spectre, James Bond somehow goes back to its roots. A few month ago, we spotted Daniel Craig wearing an Omega Seamaster 300 Master Co-Axial on a black and grey NATO strap – and as
it was during shootings of the latest James Bond 007 movie, there was no doubt to have: the official Spectre watch had to be a SM300. So we have a proper diver watch, with vintage-inspired style
and a NATO strap – kind of reminiscent of the early Submariners worn in the first movies. It is detailed here.





In the Footsteps of Bond, A travel guild to the Sensations of Mexico City, London, Rome, The Austrian Alps & Morocco

160 pages including a In The Footsteps Of James Bond 28 pages A5

For this issue, we are able to follow in the footsteps of James Bond in SPECTRE, travelling around the world to the same locations featured in the film, and getting a flavour of the tastes, sights and hotels in each place.

In the Footsteps of Bond, A travel guild to the Sensations of Mexico City, London, Rome, The Austrian Alps & Morocco


The Omega Spectre Edition

This new issue, called the Spectre Edition, is all about the latest 007 film, with a focus on our collaboration with James Bond. Among other things, you will also enjoy a presentation of the watches worn in this movie as well as many stories from behind the scenes.

This edition of Lifetime, Omega’s exclusive lifestyle magazine, uncovers the world of James Bond, with a focus on the franchise’s latest film, as well as the character’s 20 year history with Omega. In his letter to Lifetime readers at the beginning of the magazine, Omega President Stephen Urquhart shares his own thoughts, describing the common thread between the spy and the watch he wears, “He has evolved before our eyes, learning from the past, and exceeding where others have failed. As the world throws more challenges his way, he is increasingly self-assured, carrying his style both effortlessly and confidently.”

More secrets revealed
One article slips into the shadows of the real MI6 for an intriguing insight into how the London spy agency has grown. There is also a more light-hearted dip into James Bond’s drinking habits, while readers can also discover the full 20 year timeline of the Omega watches worn by 007.
Daniel Craig, the film’s leading man, has shared his own time, exclusively answering questions about his role, as well as his passion for watches. Each issue of Omega Lifetime features an insert section dedicated to one theme. For this issue, we are able to follow in the footsteps of James Bond in SPECTRE, travelling around the world to the same locations featured in the film, and getting a flavour of the tastes, sights and hotels in each place.

Car, Tuxedo, Seamaster
It’s now well documented that Omega is firmly attached to the James Bond adventures. As the watch of choice, The Seamaster was originally chosen in 1995 for *Goldeneye* for its reputation as a robust divers’ watch with naval pedigree and worldly style. Certainly, as the franchise has evolved, the watch has moved with it. With the new watch revealed in this issue, readers will discover a fresh approach that injects a dark new edge of attitude.

Friends and Family
The most recent Bond films have revealed 007’s complex network of family and relationships. One of his closest allies, Miss Moneypenny, played a big role in *Skyfall*, and as she returns again, this issue looks closely at the actress who plays her – Naomie Harris. Of course, as we pay homage to Bond’s past, the magazine will also reflect the many exciting partnerships and events of Omega. As always, we remember the special moments that have shaped our year so far, and celebrate the people who help make our brand what it is today.


Omega "Die Another Day" 12-page gatefold promotes 40th Anniversary James Bond Seamaster

One of the many great benefits that flows to collectors from an official product placement sponsor for James Bond watches in Eon Productions films is the wealth of related material that's made available.

In conjunction with Die Another Day, Omega SA produced a 12-page gatefold brochure that highlights the wristwatch makers' history with 007, dating back to GoldenEye.

The opening panel of this 2002 piece features the following introduction from Nicolas G. Hayek of the Swatch Group (Omega SA is one of its wholely-owned subsidiaries).

Omega & James Bond 007

Omega and James Bond. No matter how you write it, it always makes sense. Omega designs watches which go deeper, higher, further, performing at the extremes of human experience. Its watches are the choice of men and women who travel in space or dive the ocean depths. What better companion could Bond wish for on his adventures?

The Seamaster represents a marriage of precision, strength and reliability that even in the exacting business of Swiss watchmaking is hard to beat. Q branch chose the Seamaster Professional for issue to all its operatives for much the same reasons as NASA selected the Speedmaster for all its manned space flights. They work.

The Seamaster represents a passion for style and function that has characterised Omega's 150 years as a leading player in the Swiss watchmaking industry. It is good to know, as James Bond sets off on his next dangerous mission, Die Another Day, that one again, a little, but very well qualified, bit of Omega goes with him.

The next panel in sequence goes to our 2537.80:


James Bond
Limited Edition

1962 - 2002

40th Anniversary
of James Bond

To celebrate the latest Bond adventure and the 40th anniversary of agent 007, Omega is proud to offer a limited series of the famous Seamaster Professional Diver watch.


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