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Albert R. Broccoli  Bondproducent 1962-1989 Cubby next page

Albert "Cubby" Broccoli was a self-made man who not only believed in the American dream but lived it as producer of the James Bond films, the longest-running film franchise in cinema history.

"This was a man who was a failed jewelry salesman," says Tom Mankiewicz, a writer on 1971's "Diamonds are Forever" who also worked on two Roger Moore Bond films, including 1973's "Live and Let Die."

"He was an agent. He worked briefly for Howard Hughes as a go-fer. He had such varied experiences in life in so many different departments that you were talking to a real guy who was wonderfully content. He really enjoyed himself."

The life of Broccoli, who died in 1996, is being celebrated this weekend by the USC School of Cinematic Arts. The three-day centennial at the Norris Cinema Theater, which kicks off Friday and continues through Sunday, features screenings, discussions and an exhibit of props, costumes, posters and scripts exploring the impact of Broccoli and the 47-year-old series, which is now overseen by his daughter Barbara Broccoli and stepson Michael G. Wilson. (The exhibition continues through February at the Hugh M. Hefner Exhibition Space in the George Lucas Building on campus.)

USC film professor Rick Jewell, teaching a course in James Bond as a pop phenomenon, will be introducing the screenings and hosting two panel discussions -- one on Bond today and the other a look at Broccoli.

The films being screened include 1962's "Dr. No" and 1964's "Goldfinger" with Sean Connery; 1969's "On Her Majesty's Secret Service" with George Lazenby; "Live and Let Die" and 1977's "The Spy Who Loved Me" with Moore; 1987's "The Living Daylights" with Timothy Dalton; 1995's "GoldenEye" and 1997's "Tomorrow Never Dies" with Pierce Brosnan and 2006's "Casino Royale" with Daniel Craig.

Barbara Broccoli says it was her father's passion that made him such a great producer. "He loved making entertainment," she says. "He had a real kind of showman quality. When he came to Hollywood, he worked very hard. He worked his way up. He really appreciated the opportunity the film industry gave him. He was a great mentor to both of us. And that kind of passion was infectious for us."

"He was a great family man," adds Wilson. "He loved having people around him. He was an outgoing, generous person."

Jewell says that Broccoli was "lucky" in terms of how he got the Bond franchise. "Producer Harry Saltzman was the one who eventually locked up the rights to all of Ian Fleming's stories except for 'Casino Royale,' " he says.

"Then Saltzman couldn't get the money to produce the first Bond film, so he linked up with Cubby, who had a relationship with United Artists."

They were an ill-paired producing team. "Cubby was the one behind the money, but then as time went on . . . Cubby was the one who really made everything click," Jewell says.

"Harry would spew out like five ideas, and two of them were absolutely wonderful and three of them were horrible," recalls Mankiewicz.

"He said in 'Live and Let Die,' Bond is asleep in bed and he thinks Solitaire is in bed next to him, but he opens his eyes and a crocodile is in bed with him. I said, 'Harry? Why doesn't the crocodile eat him? 'He said, 'I don't know. You are the writer.' That was Harry."

Broccoli, says Mankiewicz, really enjoyed the money Bond gave him. "He owned race horses, and he loved to gamble," he says. "Harry wanted to be Howard Hughes, and he bought Technicolor . . . and everything Harry bought turned to dust."

Saltzman's involvement with Bond ended after 1974's "Man with the Golden Gun."

One person who was interested in taking over Saltzman's interest was David Frost of "Frost/Nixon" fame. "Cubby didn't want him," Jewell says. "Eventually he talked United Artists into buying Harry's half of the company, and then basically he was in complete control from that point on. Now it's a family franchise that has been handed down."

Jewell says he has a difficult time communicating to his students just how special the Bond films were when they first appeared in the 1960s -- their popularity also spawned TV's "The Man From U.N.C.L.E." and movie series featuring James Coburn as Derek Flint and Dean Martin as Matt Helm.

Though Fleming's books were written in a Cold War context, he notes, Broccoli and Saltzman got the idea to depoliticize the scripts "and to develop the films in a way so that they would be timeless by adding this whole notion of SPECTRE, this worldwide criminal power-seeking organization that wanted to control everything. From that point on it was fairly easy to make the stories, then speak to the changes in the cultural climate."

Wilson says that his stepfather always stated "Bond was bigger than the actor who played him."

Barbara Broccoli adds that "For him [her father] it was always about putting all the money on the screen, and I think audiences have responded to that over the years. They know if they pay their money and give up their two hours, they are going to be taken on an adventure."

Albert R. Broccoli Bondproducent 1962-1989 Dana Broccoli (Wilson)    (1922-2004) 82 year.  
 Albert Romolo "R" Broccoli                 Dana Broccoli (Wilson)   
(1909-1996) 87 year.                               (1922-2004) 82 year.

Albert R. Broccoli

Bondproducent 1962-1989

Albert 'Cubby' Broccoli, a Bond man all the way

The USC School of Cinematic Arts will pay tribute to the creator of the longest-running film series ever, with a weekend centennial featuring screenings, panels and exhibits.

"Cubby" Broccoli

Albert "Cubby" Broccoli, left, on the set of 1962's "Dr. No" with John Kitzmiller (Quarrel), Sean Connery (James Bond) and Ursula Andress (Honey Ryder). (Danjaq LLC, United Artists)


Theodore Wood /
Michael G. Wilson and Barbara Broccoli now oversee the franchise.

Albert Romolo Broccoli föddes den 5 april 1909-1989 i Astoria, Queens, New York.

Under 1800-talet var deras familj en aristokratisk och nobel släkt i Italien, men fick ekonomiska problem som så många av deras landsmän fick under dessa bistra tider och de sökte lyckan i den stora landet i väst, USA. Alberts far emigrerade tillsammans med flera bröder till USA i slutet av 1800-talet ifrån italienska Calabra. Någonting som de tog med sig hemifrån var grönsaken broccolin och var de första som introducerade den i USA. Det är också därifrån familjen tagit sitt namn.

När Albert var liten fick han smeknamnet 'Kabibble', efter den tecknade figuren 'Ish Kabibble'. Detta kortades senare ner till bara 'Kabby', som senare blev 'Cubby' - ett smeknamn som han sedan hade under resten av hans liv.

Date: November 06, 2009 - November 08, 2009
Time: Varied
Location: Norris Cinema Theatre/Frank Sinatra Hall

James Bond: Behind the scenes with the World's Favorite Secret Agent

The School of Cinematic Arts and
Visions and Voices: The USC Arts & Humanities Initiative
in conjunction with Danjaq and Eon Productions

Invite you and a guest to a special film celebration


Behind the scenes with the
World's Favorite Secret Agent

Friday, November 6th - Sunday, November 8th
Norris Cinema Theatre/Frank Sinatra Hall




For almost 50 years, the name Albert R. "Cubby" Broccoli has been synonymous with the most prolific and longest running film franchise in cinema, Ian Fleming's James Bond series. Beginning with Dr. No in 1962, Broccoli transformed Fleming's novels into a groundbreaking and trendsetting pop-culture phenomenon.

Presented in celebration of the Cubby Broccoli centennial, this three-day festival will feature screenings, discussions and an exhibit examining the impact of the Bond series and the producer who brought it to the big screen. Film screenings will include at least one film starring each of the five actors who have played Bond, from Dr. No to Casino Royale. Panel discussions will feature key figures from the Bond franchise and the Broccoli family. Additionally, an exhibit featuring a wide array of gadgets and props from the films will be on display during the festival.




7:00 P.M. -- Dr. No. (1962), 110 minutes
Written by Richard Maibaum, Johanna Harwood and Berkely Mather

Directed by Terence Young

Bond's first adventure starring Sean Connery sees him travel to Jamaica to investigate the death of a British agent. There, he joins forces with CIA agent Felix Leiter and the beautiful Honey Ryder as his mission leads him to the island home of the sinister Dr. Julius No. Confronting lethal assassins, femme fatales and poisonous spiders in his search for the truth, Bond uncovers Dr. No's evil plans for world domination.

9:00 P.M. -- Goldfinger (1964), 110 minutes
Written by Richard Maibaum and Paul Dehn, Directed by Guy Hamilton


Bond (Sean Connery) must investigate a powerful bullion dealer named Auric Goldfinger as he uncovers a plan to plunge the west into economic chaos. Bond's mission takes him to Fort Knox, where he must team up with beautiful pilot Pussy Galore and stop the mastermind before it's too late. First, however, Bond must come face to face with Goldfinger's chief henchman – Oddjob.


12:00 P.M. -- On Her Majesty's Secret Service (1969), 142 minutes
Written by Richard Maibaum and Simon Raven, Directed by Peter Hunt


Bond (George Lazenby) comes up against Blofeld once more as he tries to thwart his latest plan – unleashing a plague through a group of brainwashed "angels of death" unless his demands are met. As usual intelligence sources fail, Bond enlists the help of crime boss Draco as the trail leads to the mountains of Switzerland. Bond encounters many seductive women, but none so beautiful as Tracy di Vicenzo, Draco's daughter.

2:40 P.M. -- Live And Let Die (1973), 121 minutes
Written by Tom Mankiewicz, Directed by Guy Hamilton


When Bond (Roger Moore) travels to New York to look into the deaths of three fellow agents, he soon becomes the next target. Mr. Big aka Dr. Kananga is flooding the US market with free heroin with the intention of driving out competitors and creating millions of new addicts in a globally threatening scheme. Bond must work his magic on Kananga's beautiful tarot card reader, Solitaire, in order to unravel the mastermind's plan.

5:00 P.M. -- Panel Discussion: James Bond Today

A conversation about James Bond in the 21st century, featuring family members and Bond Franchise Producers Barbara Broccoli and Michael Wilson, Screenwriters Robert Wade and Neal Purvis (Casino Royale, Quantum of Solace), and Director Marc Forster (Quantum of Solace). Moderated by SCA Professor Rick Jewell.

6:45 P.M. -- The Spy Who Loved Me (1977), 125 minutes
Written by Richard Maibaum and Christopher Wood, Directed by Lewis Gilbert


Bond (Roger Moore) teams up with beautiful Russian agent Anya Amasova to find the truth behind the abduction of several US and Russian submarines by a massive underwater craft. With global tensions heightened to the brink of war, Bond must foil the evil Karl Stromberg's plan for nuclear holocaust before it's too late. To complete this mission however, 007 must first battle one of his most challenging adversaries – the seemingly indestructible Jaws.

9:00 P.M. -- The Living Daylights (1987), 130 minutes
Written by Richard Maibaum and Michael G. Wilson, Directed by John Glen


After Bond (Timothy Dalton) helps a Russian officer to defect, the intelligence community is shocked when he goes missing from his remote hiding place. 007 follows a trail that leads him to the gorgeous cello-playing Kara Milovy and to a complex weapons scheme with global implications. Bond's mission culminates in an epic battle in the Afghanistan desert.


12:30 P.M. -- GoldenEye (1995), 130 minutes
Written by Michael France, Jeffrey Caine and Bruce Feirstein
Directed by Martin Campbell


Bond (Pierce Brosnan) races to Russia to find the access codes for "GoldenEye", an incredible space weapon that can fire a devastating electromagnetic pulse toward Earth. However, he has an opponent who anticipates his every move – Alec Trevelyan, formerly 006. 007 must battle Trevelyan's deadly allies, the psychotic General Orumov and the lethal assassin, Xenia Onatopp. Bond calls upon his sharp wits and killer instinct as the horrifying extent of Trevelyan's plans is revealed.

2:50 P.M. -- Tomorrow Never Dies (1997), 119 minutes
Written by Bruce Feirstein, Directed by Roger Spottiswoode


Someone is pitting the world's superpowers against each other. When a British warship is mysteriously destroyed in Chinese waters, the world teeters on the brink of World War III. Bond's trail leads him to media mastermind Elliot Carver, who can influence world events as easily as changing headlines. In his way is Carver's ruthless chief of security, Stamper, and an army of henchmen. Together with the stunning yet deadly Chinese agent Wai Lin, 007 (Pierce Brosnan) must race to stop the mastermind's plans before the world descends into chaos.

5:00 P.M. -- Panel Discussion: Cubby Broccoli, Producer

A conversation about legendary Bond franchise producer Albert R. "Cubby" Broccoli in celebration of his centennial, featuring family members Barbara Broccoli and Michael Wilson, Screenwriter Tom Mankiewicz (Live and Let Die, The Man with the Golden Gun), Actor Richard Kiel ("Jaws", The Spy Who Loved Me, Moonraker) and Actress Maud Adams ("Octopussy", Octopussy, The Man With the Golden Gun). Moderated by SCA Professor Rick Jewell.

6:40 P.M. -- Catered Reception in Queen's Courtyard

8:00 P.M. -- Casino Royale (2006), 144 minutes
Written by Neal Purvis, Robert Wade and Paul Haggis, Directed by Martin Campbell


In his first mission, newly-appointed 00, James Bond (Daniel Craig), must stop Le Chiffre, banker for the world's terrorists, from winning back his money in a high-stakes poker game. Along with a beautiful Treasury agent and the MI6 man in Montenegro, 007 will discover not only the dangerous organization behind his enemy, but the worst of all truths: to trust no one.



Maud Adams (Actress, "Octopussy")
was born in Luleå, a town on the northeast coast of Sweden. She started her professional career as a fashion cover girl in the late 1960's in Europe and was soon discovered by the world famous Ford Model Agency and brought to New York City. A supermodel during the 1970's, she was frequently seen in fashion layouts and magazine covers, such as Vogue and Harper’'s Bazaar.

In 1974, she landed a coveted role as a "Bondgirl" in the James Bond thriller The Man With The Golden Gun, playing opposite Roger Moore. The following year, director Norman Jewison placed her opposite James Caan in his futuristic drama Rollerball. In 1984, she was once again coupled with Roger Moore, playing the title role of Octopussy, thus becoming the only actress to twice star in a James Bond movie.

Barbara Broccoli (Producer)
has worked on the James Bond films for many years. Starting her career as an assistant director on Octopussy and A View to a Kill, Barbara worked her way up to become associate producer and then earning her first producer credit on GoldenEye, most recently producing Quantum of Solace with her brother Michael Wilson. In 2003, together with Dana Broccoli and Michael Wilson, Barbara produced the award winning stage version of Chitty Chitty Bang Bang which opened to rave reviews in London and later in New York. Barbara was awarded the OBE in the Queens New Years Honours 2008.

Marc Forster (Director)
, a BAFTA and Golden Globe-nominated director, made his directorial debut in 2000 with a psychological horror movie entitled Everything Put Together, which he also co-wrote. The film premiered at the 2000 Sundance Film Festival and Forster went on to direct a string of critically acclaimed blockbuster hits including, most recently, The Kite Runner, based on Khaled Hosseini's best seller. Although born in Germany, Forster was raised in Switzerland where he attended the famous Institut Montana Zugerberg. However, his early ambition was to make films and in 1990 he moved to America to study film at New York University. Forster commented, "When you grow up like that and suddenly you decide you intend to make movies, everybody says it's impossible, but here I am and I’m living my dream."

Today, Forster's impressive filmography includes Monsters Ball (2001), which received two Oscar® nominations with Halle Berry winning Best Actress, and Finding Neverland (2004); a film based on the semi-autobiographical story of the friendship between J.M. Barrie and the single mother who lived next door with her four boys. Finding Neverland, starring Johnny Depp and Kate Winslet, received seven Academy Award® nominations, five Golden Globe nominations and eleven BAFTA nominations all including Best Picture. Forster was also nominated Best Director by his peers at the Directors Guild Of America. In 2005, Forster helmed the reality bending thriller Stay starring Ewan McGregor and Naomi Watts and went on to direct the hit comedy Stranger Than Fiction, with Will Ferrell, Maggie Gyllenhaal, Dustin Hoffman, Emma Thompson and Queen Latifah, the following year.

Richard Kiel (Actor, "Jaws")
is one of the biggest actors in Hollywood, standing seven feet, two-inches tall and weighing three hundred and forty-five pounds. As an actor, writer and producer, Kiel is best known as the menacing, steel-dentured Jaws in the 1977 James Bond flick The Spy Who Loved Me. So well received was this appearance that the scriptwriters contrived to bring Jaws back from the dead in the next Bondfest, Moonraker (1979).

Richard seemingly became an overnight success after Bond, co-starring in many films such as So Fine where he played his gangster role alongside co-stars Ryan O'Neal and Jack Warden. More recently, Kiel starred as "Mr. Larson," Adam Sandler's boss in Happy Gilmore. Currently, he is working on a science fiction trilogy for the SciFi Channel.

Tom Mankiewicz (Writer), son of writer-director Joseph L. Mankiewicz (All About Eve) and nephew of screenwriter Herman L. Mankiewicz (Citizen Kane), has had a multi-faceted and successful career as screenwriter, producer and director. As a screenwriter, Mankiewicz co-wrote the first of several James Bond thrillers, Diamonds are Forever (1971). He later scripted Live and Let Die (1973) and The Man With the Golden Gun (1974) while consulting on others in the 007 series including Moonraker (1979) and The Spy Who Loved Me (1977). In 1976, after writing and co-producing the comedy Mother, Jugs and Speed, Mankiewicz wrote the final draft for Yates' production of The Deep followed by the wartime adventure The Eagle Has Landed. The Cassandra Crossing, a European suspense thriller starring Sophia Loren, Richard Harris, Burt Lancaster and Ava Gardner was written by Mankiewicz in 1976 and by 1978 Mankiewicz had completed the final draft of Donner's Superman, followed by the hit sequel Superman II (1980).

Presently, Mankiewicz teaches a course in Film Language at Chapman University at the Dodge College of Media Arts where he served as Filmmaker in Residence in 2006.

Neal Purvis and Robert Wade (Writers) had their first success in 1991 with the screenplay of the controversial screen drama Let Him Have It, a true story about the killing of a policeman. The critically acclaimed film, directed by Peter Medak, was screened for Parliament and played a part in Derek Bentley's eventual posthumous pardon. They have since worked in a variety of genres with screenplays such as The Wasp Factory, an adaptation of Iain Banks' novel for director Stephen Daldry, and Plunkett & Macleane, starring Robert Carlyle and Liv Tyler.

Between writing James Bond films The World is Not Enough and 2002's Die Another Day, they worked on The Italian Job, starring Mark Wahlberg and Edward Norton, and Johnny English, starring Rowan Atkinson and John Malkovich. They then wrote and co-produced Return to Sender for director Bille August and performed the same duties on Stoned for director Stephen Woolley, before writing the screenplay for Casino Royale. After delivering their screenplay for Quantum of Solace, they wrote Barbarella for director Robert Rodriguez, to be produced in 2009 by Dino DeLaurentiis, and have adapted John Le Carre's latest novel, The Mission Song, for producers Simon Channing-Williams and Gail Egan. Their most recent collaboration is with director John Carney, on an adaptation of an M.R. James horror story, Casting the Runes. They are currently producing The Little Red Car, a comedy from their own script set in Paris and directed by Hattie Dalton.

Michael G. Wilson (Writer, Producer)
joined EON Productions in 1972 and was named Assistant to the Producer on The Spy Who Loved Me. He became Executive Producer on Moonraker and continued with that credit on the following two Bond films. He co-wrote For Your Eyes Only, Octopussy, A View to a Kill, The Living Daylights and License to Kill. When James Bond returned to the big screen after an absence of six years, Wilson produced the hugely successful GoldenEye with his sister Barbara Broccoli, followed by the blockbuster releases Tomorrow Never Dies, The World is Not Enough, Die Another Day, Casino Royale and Quantm of Solace. He was awarded the OBE in the Queens New Years Honours 2008.


Rick Jewell is a professor in the School of Cinematic Arts where he holds the Hugh M. Hefner Chair for the Study of American Film. After receiving his Bachelor's Degree from Vanderbilt University and Master's Degree from the University of Florida, Dr. Jewell began his doctoral studies at USC in 1972, started teaching in 1974 and became a full-time faculty member in 1976. From 1985-1990, Dr. Jewell served as chair of the Critical Studies Program and from 1995 through 2004 he was the School's Associate Dean for Academic Affairs. Professor Jewell's latest book is The Golden Age of Cinema: Hollywood, 1929-1945 (2007).



The exhibit will feature noteworthy artifacts from the spy thriller series as well as additional films from Broccoli's career. Some of the items on display include an early draft of the script for Dr. No, the metal teeth worn by assassin Jaws in The Spy Who Loved Me, the Versace evening dress worn by Halle Berry in Die Another Day, the red velvet dress worn by Jane Seymour in Live and Let Die, the mock Fabergé Egg from Octopussy, the Algerian love knot necklace worn by Eva Green in Casino Royale, the golden gun from The Man with the Golden Gun, Sean Connery's coat from Dr. No, among many other costumes, cinema artwork, film stills and Bond spy gadgets. 


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