Lindy Hemming, the costume designer for Bond throughout this period, says of the attitude and ethics of the house of Brioni: “They were absolutely open to any sort of idea. They have a lifetime of making clothes for presidents and politicians, and they don't have that thing that they can't change what is going on. Whether it be 13 inside pockets, or one jacket with no vents and another that needs to open down the back".

The Brioni Story: Creative Innovation

While one often says that a man need not spend a lot to look like a million bucks, the truth is, it helps. Which is why a suit from Brioni costs an arm and a leg: the range begins from $3000 and may go way up. In short, there is nothing that represents the good life, suave charm, poise, and distinctive individuality like a suit from Brioni.

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Daniel Craig in Casino Royale as James Bond 007

Fonticoli was trained at the Abruzzo school of tailoring, which combines the peerless cutting and stitching techniques borrowed from Savile Row with more relaxed, Mediterranean-inspired silhouettes.

Along with his Roman partner, Gaetano Savini, Fonticoli opened one of the first fashion houses for menswear, and named it after the the Croatian islands of Brijuni (pronounced Brioni), a glamorous golf and polo getaway, haunted by Italian and other European aristocrats in the 1920s and '30s. The two partners recognized a demand for effortless, moneyed elegance in well-heeled men anxious to gloss over the hardships of post-war life, especially the Italians, for whom presenting the bella figura was of prime importance.

The partners set about with a passion for perfection in a world ravaged by a recent war, reinventing classic modes of menswear, which quickly became popular with the rich and the famous even across the Atlantic. In the 1950's, the house of Brioni began to attract clients like Clark Gable, Gary Cooper, John Wayne and Kirk Douglas, to name but a few of the many that flocked the house in search of a unique sense of style,. The big-framed American men gained a certain savvy European charm, a degree of sophistication matched only by Savile Row from Brioni’s slim and discreet "continental" silhouette. A trim silhouette meant that Brioni could experiment daringly in terms of fabrics and colors, using silks and brocades in menswear for the first time. This led to the gorgeous feel and absolute luxury that have remained the hallmarks of a contemporary Brioni suit.

Men looking to wear the best of the best in both style and material should look to this tuxedo first.

Dressed to sell: the secret plot to change James Bond's suit

Just before Casino Royale came out, Brioni launched a £3,000 Bond-themed tuxedo, which had "James Bond" stitched into the silver lining and was sold in a few select stores.