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Bond Museum
Contact 007museum@telia.com 0046-0481-12960, James Bond Museum & Shop Emmabodav.20, 382 45 Nybro, Sweden Nybro. info 007 fanclub
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The 007 Spy Files part-work magazine debuted in January 2002 in the run up to Die Another Day. Aimed at 8 to 14 year old boys, the magazines provided details on gadgets, villains and allies on the James Bond films universe. Issue 1 sold for £0.99 with subsequent issues selling every fortnight at the fill price of £1.99.
Published by G E Fabbri, readers were treated to James Bond’s world of espionage in each issue with film stills, high quality eye-catching graphics and the odd gadget for unique interactive features. Each installment was 24 pages long and came with a mixture of 10 collectable game cards.
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The 007 Spy Files
magazine aimed to enthral 8 to 14 year old boys with details of gadgets,
heroes and villains of the James Bond films that span the last forty
years. Part-work publishers G E Fabbri, pulled its readers into its ‘007
Spy Files’ world of espionage using film stills, coupled with high
quality, eye-catching graphics. Added to this action-packed content were
Visionet’s unique games with interactive features, so each boy (whatever
his age) could pretend to be Bond – James Bond.
Visionet’s interactive code games are based on its specialist products, Codem® and Blackline. As part of the magazines’ promotion, special sets of decoders were cover mounted on the first issue and provided the key element in encouraging repeat purchases. The Codem® and Blackline techniques have been used in the past for instant win promotions however, the use of them as high quality editorial in a magazine is a first.Codem®, developed and patented by Visionet New Media Marketing, uses a digitally produced pattern, split into two parts, to conceal text or simples images. With more than 30 billion code variations to choose from, the hidden messages cannot be reconstructed from only one part of the pattern, making this a simple yet effective tool for young spies! Blackline works on the principle of creating a moiré (interference) pattern between two similar images. A series of parallel black lines, finely printed on a plastic decoder, forms the master pattern. The image to be concealed is offset in a similar pattern, making it virtually impossible to see on its own. When the two patterns overlay one another, readers see the message in the moiré pattern. Future issues carried further incentives such as trading cards and a ‘007 Spy Files’ collector’s tin. |
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Bond Materials© 1962 - 2010 United Artists Corporation and Danjaq, LLC. 007 Gun
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